Meta Tag Optimization

Meta tags are for the most part invisible elements of your website that can have a severe impact on how your website raks in search results. In simple words, Meta tags summarize a page's contents for search engines and guide search engines on what to crawl, what to index, etc.

In most cases, the Title Tag and Meta Description tag of a page appears in search results when the page begins to rank. This means that Meta tags can form the first impression about your company even before visitors click on your search engine listing and visit your site.

Meta tag optimization needs to be around carefully targeted keywords that are directly relevant to a page’s content. It needs to contain a persuasive marketing message that would encourage a click-through when the page features in search results.

Why is Meta Tag Optimization important?

Meta tags are a window to the content of the page. They need to ensure that your page ranks for relevant keywords and need to facilitate a click-through. Merely ebsuring that your site ranks for keywords is not enough if:

Your target audience does not feel compelled to click on your listing in search results
The Meta Tag construct does not reflect the contents of the page and/or if they contain grammatical errors - This can result in a negative impression
Keywords are not carefully targeted, even if a page ranks for a keyword, the content may not reflect or elaborate on the message conveyed by the Meta tags. By extension, it can result in an irrelevant page being served, resulting in high bounce rates and low conversions

Meta Tag Optimization Services

VTech SEO offers Meta tag optimization services to growing companies that do not have skilled in-house SEO talent to optimize the pages in the site; and to agencies who need to outsource specific SEO tasks. We can either optimize the Meta tags around the keywords provided by you, select keywords as per your specifications or suggest keywords that should be targeted at each page before optimizing the HTML Meta tags. To know more about our Meta tag optimization and other SEO services, write to us.