Content Optimization

You may be in need of content optimization if your answer to the following questions is not a definite YES! Does your content speak a language your target audience can understand? Is your content relevant in terms and needs for your target audiences needs? Do you know your competitors strength in ranks opposed to your own? These are basic questions that content optimization answers.

Search engines associate your content with the keywords it finds in your content. While content optimization is not the only factor that can impact rankings, it plays a significant role in determining where your page/s rank for relevant keywords. It is important that your content is optimized for relevant keywords and the density of the keywords is on par with that of your ranking competitors

Keyword optimization of content

Optimizing your content for the relevant keywords includes the following steps:

Determining what your target audience is searching for
Selecting keywords to be targeted at a certain page in the site
Optimizing your Meta tags around the primary keywords targeted at the page
Optimizing your page headings and sub-headings for the relevant keywords
Optimize the body copy (page content) to ensure adequate keyword density. This also involves making sure there is a natural distribution of keywords throughout the page content
Optimizing image file names and ALT text
Optimizing the other digital assets on the page
Optimizing the linking text of internal links on the site

Keyword density and its importance

Keyword optimization is not about adding keywords to the content. It is more than just having keywords appear X number of times in the content. Keyword density itself is more than just how many times a term appears in your page content.

Search engines today are smart enough to associate relationships between terms. For instance, they know that search 'engine optimization' and 'SEO' is synonymous although technically they are two different keywords.

While it is important for your content to have adequate keyword density, keyword optimization of a page is a lot more than just keyword density enhancement. It includes:

Meaningful inclusion of keyword variations into the content
Editing and aligning the content to communicate effectively to the target audience
Distributing keywords across the page content and not just in Meta tags or headings
Prioritizing the usage of certain terms in the content over other terms, based on the number of times they are searched for by the intended audience

Optimizing your keyword density includes balancing the above and making your content more competitive, without compromising on the messaging or making it appear stuffed with keywords.

Content Optimization Services

Praver Digital offers keyword density optimization and content optimization services to growing companies that do not have skilled in-house SEO talent to optimize the content on the site, and to agencies that need to outsource specific SEO tasks. We can optimize the content around keywords provided by you, select keywords as per your specifications, or suggest keywords that each page should be optimized for. Our content optimization service includes: